Southern Institute of Technology
Media & Communications | Campaigns | Media Buying
Southern Institute of Technology (SIT) is one of New Zealand’s most respected tertiary education providers.
SIT is renowned for its commitment to quality education, practical learning, and its pioneering Zero Fees Scheme that makes tertiary study more accessible than anywhere else in the country. With a wide range of programmes and a strong focus on innovation, SIT attracts students from across New Zealand and around the globe who want world-class learning without the burden of debt.
The Brief
SIT asked Naked Creative to support their brand storytelling and campaign visibility through strategic budgeting and media buying at a pivotal moment in their journey. While the quality of SIT’s programmes speaks for itself, the challenge was to amplify their reputation, highlight the unique advantage of free fees, and make sure their story was reaching and resonating with students, parents, and decision-makers across the country. Just as important was ensuring our work complemented and enhanced the outstanding efforts of SIT’s own in-house creative and marketing team.
