“If you can't explain it simply, you don't understand it well enough.”
- Albert Einstein
The Naked approach is stripped back. Honest. Authentic.
We are an award-winning national agency known for real marketing, real results, and a straight-up approach that gets things done.
With our feet firmly planted in Southland and a satellite presence in Auckland, Naked Creative works across the motu to help brands grow with purpose, clarity, and creativity. Wherever you are in Aotearoa, we’re here to support you.
No fluff. No jargon. Just sharp thinking, strong relationships, and mahi that delivers.
The name Naked says it all: honest, nothing to hide. We’re built on trust, integrity, and a belief that relationships matter - the kind where a handshake still means something.
We started as Market South, backing local businesses and communities. As our client base grew, so did we, evolving into a national agency with a reputation for clarity, creativity, and commercial impact.
We’re a team of big thinkers and detail-doers. Strategists, creatives, and marketers who bring clarity to complexity, shape bold strategies with intent, and work shoulder-to-shoulder with our clients to turn ideas into action.
We’re proud to be an All-of-Government approved supplier, trusted to deliver at the highest level of professionalism, accountability, and quality.
Values-led and results-focused, we also lead by example - including in sustainability. As part of the Ad Net Zero movement, we’ve measured our emissions and are actively working to reduce them.
When you work with Naked, you gain more than a service provider - you gain a long-term partner who understands your world, gets inside your business, and stands with you to deliver outcomes that matter.
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Carla Forbes
Director
Carla specialises in brand strategy, creative direction, and workplace culture, with a knack for making the impossible happen. She’s led major PR and advertising campaigns and guided organisations through complex cultural transformations. A trusted advisor with sharp business acumen, Carla has helped organisations across New Zealand thrive. She spent a decade on the Southland Chamber of Commerce board, six years as President, and continues to serve on several community boards. A three-time Women of Influence Awards finalist, she’s widely recognised for her political advocacy for Southland.
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Charlotte Neilson
Senior Marketing Consultant
Charlotte is a motivated globetrotter and seasoned professional from Otago, bringing experience in marketing, communications, and managing events. Since 2012, she has held leadership roles across diverse industries, including transport and logistics (Dunedin Airport and South Port), arts and entertainment (Tūhura Otago Museum and Meridian Mall), and sports (Otago Racing Club).
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Justine Horner
Creative Director
Justine leads the design studio, providing direction and bringing the right resources together to deliver projects on time and on budget. Since 2012 she’s been a key member in our design team, working across a vast range of brands and projects. Her creative flair and technical capability means she is expertly placed to create marketing material that is not only visually captivating but also highly effective in communicating the brand message.
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Ranali Ratnayaka
Office Manager
Ranali manages our accounts and provides campaign management and media booking services to our clients. She has a wealth of experience, having worked in marketing and sales roles in Sri Lanka before moving to New Zealand to complete her Master of Applied Management and then joining Naked in 2018. Ranali continues her involvement with the Southern Institute of Technology as an online tutor and research supervisor for their applied management programmes.
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Vicky Inns
Senior Graphic Designer
Vicky is a strong visualiser, skilled in drawing and illustration as well as graphic design. She also provides photo and video editing to deliver visual impact across a range of media. Since joining the Naked team in 2017, Vicky has become well known for her attention to detail and willingness to tackle any design challenge. Her previous experience included working in the graphic design team for a tertiary institution.
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Agatha Astari
Graphic Designer
Agatha is a thoughtful designer dedicated to crafting visual communications that elevate our clients’ goals. Before joining Naked Creative in 2022, she designed for two leading NGOs in Indonesia. After moving to New Zealand, she pursued management studies, adding a strategic lens to her creativity. Agatha is valued for her considered approach, adaptability, and ability to blend design thinking with broader communication aims.
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Breea Scully
Marketing Consultant
Breea brings a perfect blend of marketing, communications and administrative skills to ensure our studio consistently operates at its A-game. She recently completed her studies towards a Bachelor of Commerce with a major in Marketing and a minor in Communication Studies. While studying, Breea honed her marketing skills in the not-for-profit sector, working for a student-led consultancy firm. She has also gained valuable customer service experience from working in retail.
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Ruwini Jayawardana
Administrator
Ruwini is the calm in Naked Creative’s creative storm, keeping everything running smoothly and nothing overlooked. With a background in administration and customer service across various industries, she’s adaptable, reliable, and unflappable. Armed with a Master of Applied Management and postgraduate business and finance qualifications, she brings structure, focus, and efficiency—earning the trust of colleagues and clients alike.
Naked Creative is an active supporter of Ad Net Zero, an industry-wide initiative to help advertising tackle the climate emergency.
As an industry collective, our ambition is to reduce the carbon impact of developing, producing, and running advertising.
As an individual supporter, we are proactively taking steps to measure and reduce the carbon emissions from our business operations. We are also contributing to a working group tasked with identifying opportunities and developing best-practice processes to make the production of advertising and marketing material more sustainable.
This is a journey we are just beginning but one we are passionate about.
Why an agency?
Outsourcing a company’s marketing services to an agency provides a number of advantages over employing a staff member. These typically include:
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You are only paying for productive hours, not for unproductive time.
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Access to the range of expertise provided by our full team including strategic marketing, project management, creative direction, communications, graphic design and web development.
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Providing creative input from generations of concepts and strategies.
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No downtimes due to staff leave or absences.
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Including staff turnover and training requirements.
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Compared to employing an in-house Marketing Manager.
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Additional resources are available when required for projects.