Invest South
Website | Branding
Invest South has been investing in the region for over 20 years as the only investment fund for local businesses. With investments in businesses in diverse sectors across Southland and further afield, all returns from the fund are invested back into the community.
The Brief
Brand perception was a barrier to enquiry: Invest South appeared corporate and business owners were nervous to approach and engage.
Invest South sought to reinvent its brand identity as approachable and innovative, to demystify the corporate and ‘scary’ investment process.
Our Work
A successful brand refresh saw Invest South positioned as the go-to team to help businesses grow and scale, inviting those with a vision for their business to come and chat.
Investing can be a serious and complex topic, but it doesn’t have to be. By incorporating a sense of light heartedness and fun into the brand, we created a more enjoyable and memorable experience for company owners, taking them on a road to success.
What the client said
“I have worked with Naked Creative on a variety of projects in relation to multiple businesses from a range of different industries.
I have found Carla and the team incredibly easy to work with. They are consistently solutions focused and nothing I throw at them (often with short timeframes!) is a problem.
They take the time to really get to know a business which enables them to navigate multiple stakeholders and contributors with ease. This in turn allows us to maximise results and achieve real resonance with our marketing messages.
Carla is a consummate professional and the team are engaging to work with and ambitious on behalf of all clients.
Over the last five years, I have referred Naked Creative to other businesses and organisations and can say with confidence that I will continue to use and support them in the future.”
Prue Halstead, Chief Executive Officer